A web designer is responsible for what the audience sees when they visit a particular website. A site that possesses a great web design is considered as more professional by visitors and they’re likely to do the actions that you want them to like purchase things, subscribe to a newsletter, etc. Therefore, a great web designer is needed in order to make your online business appealing to your target audience.
If you’re a web designer, you need to know how to please the majority of internet people by incorporating the elements of great web design. What are the elements of great web design? There are many but we’ll cover the most common and most important. But the first step is to know your target audience. Once you know what they are and what they like, you can easily proceed to the next steps.
A Great Web Design…
With the advent of different forms of media, from desktop PC to mobile phones and laptop, even smart Televisions, you need to keep in mind that your website needs to be able adapt to each of these mediums. Thanks to media queries, we can easily define our site design for a particular resolution of a screen so that we are able to display our site contents to everyone, whatever kind of device they might be using.
…Keeps It Simple
You need to keep your design as simple as possible. Avoid very complex designs and keep your website design as clean as possible. Also, keep in mind to make the navigation as clear as it should be. Make sure that the “About Us” should never be labeled as “Something”.
…Have a Unique Typography
This will help readers navigate through your website. Visitors can be easily led from one section to another by the use of a constant design trend across your website. In addition, a clean and legible typography can have a pleasing effect to the eyes and it will look more professional too.
…Have Giant Product Images
This helps your target audiences easily distinguish your product’s features. It reinforces the benefits by pointing out valuable pieces. In addition, it will keep your visitors keep thinking about the product with visuals. It’s much better to visualize a product’s feature than to create a thousand word text describing what it can do.
…Makes Use of Effective Writing
Business is straightforward, so is your target audience. As we all know, web users tend to spend less than 5 minutes on a web page, therefore, a promotional writing is a no-go. If you throw long text blocks without images, they will likely to be skipped, unless a user is really interested to learn more. Instead of using cute, clever names make it straight to the point. Instead of “explore our services” say “sign up now”. Or something like this: “$5 a month is all you need to access all of our services. Sign up now.”